Package Design Online Portfolio

Mittleman Robinson's package design online portfolio showcases experience in a wide range of categories divided broadly among four industries: Spirits & Beer, Personal Products, Household and Food & Beverage. Our expertise includes substantive depth in container design as well as branding so we have our divided our menu with sections on structure and branding per se, as well as international, retail and collateral to provide highlights of wide-ranging credentials.

As an example, our Beverage assignments have included high profile spirits ranging from the iconic Captain Morgan Rum and Don Julio Tequila to specialty refreshments such as Pepsi's Gatorade and Propel Fitness Water. Projects for Mexico's Sol Beer and Quaker's WIN Smoothies are also among our hands-on knowledge base. There are many others, with Top 100 Brands within each category, and website visitors should be sure to check our brand experience page.

Our credo is that a well-developed package design should create an impactful and distinctive presentation at point of sale and should result in three significant benefits. The first is high recognition/memorability of the primary identifiers - the brand ... its logo, architecture, overall tone and manner.

The second is consumer awareness of the extent of the line ... a package design system that supports the brand and communicates effectively within specific product categories. The key is to present the brand powerfully, creating a tool which is versatile enough to work well in multiple sections of diverse selling environments while incorporating cues that enable consumers to easily understand product benefits.

Third is the cumulative benefit of an orchestrated, well-managed and evolving image over time. In the case of an established brand, building the brand toward the next evolution. Any adjustments made should be done in a thoughtful and intelligent manner, maintaining a comfort level for existing consumers, a point of difference for new consumers and easing the shopping experience for both.

Mittleman Robinson Credentials You May Want to Read About

Bottle packaging and design for Captain Morgan Private Stock and Xai Liqueur in our Structure section; plastic custom container design for Group Danone's Dannon Spring Water - also in our Structure section -- and a magical brand image (including structural packaging) for Disney Duty Free under Structure and Retail.

Once you have reviewed our portfolio, we invite you to contact us with any questions or comments.